CHATPULSE

ANALYTICS

DATA VISUALISATION

B2B

SAAS

Making sense of billions of chatbot conversations

Designing a data analysis tool from scratch to help the world’s largest enterprises improve their chatbot experiences. As the sole UX designer, I turned a rough concept into a powerful, scalable product that helps teams pinpoint and fix AI Chatbot user flow issues at pace.

Impact 💥

Brought in at the earliest concept stage, I shaped an early idea into a focused product. I helped the client move from exploratory sketches to a functioning product and component library, enabling their team and clients to analyse billions of conversational data points with speed and confidence.

🥐

Whiteboards, sticky notes, croissants and coffee

Facilitated workshops with stakeholders and developers to align on goals, challenges, and technical constraints

✏️

Powerful, flexible filter-stacking interface

Identified weaknesses in early ideas through internal testing and pivoted to a more intuitive, customisable interaction model

🧪

Chatpulse became a 0-to-1 success for AI chatbot analysis

Users reported strong ease of use and confidence in the tool’s ability to improve live AI chatbot services

How did I get there?

01

Discovery & problem alignment

Facilitated team sessions to strip the idea back to core problems and define real user goals around analysing large-scale chatbot data.

02

Audit of existing materials

Reviewed all sketches, Balsamiq wireframes, and existing research to extract valuable input and avoid duplicated effort.

03

User story writing & task mapping

Co-created user stories with the client and wrote detailed task flows to align design and development teams early.

04

Rapid prototyping & internal testing

Sketched and built quick prototypes to validate core flows and assess the original breadcrumb navigation concept.

05

Concept iteration & productivity focus

Shifted toward a stacked filter model with clear visual logic, improving both flexibility and analytical speed.

06

Modular UI design & dev collaboration

Designed the dashboards in a modular widget-based system to support fast development and future extensibility.

07

Design handoff & support

Delivered a complete design patterns and component library, supporting the client with ongoing iterations and feature growth.

Reflection 🤔

Designing for big data is never just about visuals, it's about mental models, workflows, and trust. This project required close collaboration to unpack deep domain knowledge and a pragmatic, iterative approach to make sure the final product delivered real value. By focusing on reusable components and testing early, we stayed agile within a tight budget and development timeline. It reinforced that UX for enterprise tools is all about clarity, flexibility, and trust in the design process.