QUIRK SOLUTIONS

B2B

MOBILE

HR TECH

DATA-DRIVEN

Redesigning workplace surveys that employees actually finish

Transforming a high drop-off enterprise survey into a user-friendly tool that delivers better data. I redesigned the end-to-end experience, balancing Oxford-backed methodology with modern UX, resulting in faster completions, happier users, and more accurate insight.

Impact 💥

Quick Solutions approached with a high-stakes challenge: redesign their enterprise culture survey tool without compromising the academic accuracy that gave their data credibility. As the sole UX designer and researcher, I reimagined the entire experience - Reducing user fatigue and drop-off while improving the clarity, usability, and data integrity of the tool.

🔎

Created a pragmatic research plan to move at pace

UX audit, competitor benchmarking, stakeholder workshops and usability sessions led to quick validated prototypes

✏️

Contextual feedback, clear progression, accessible patterns

Solutions that spoke to the user problems based on feedback. Creating a smooth experience from a challenging interaction

🧪

Users reported enjoying the new gamified process

Further product use reported positive feedback to the new style of answering questions and significantly reduced drop off

How did I get there?

01

Discovery & alignment

Facilitated on-site workshops with business leaders and product consultants to understand goals, constraints, and the purpose of the survey data.

02

UX audit & competitive review

Conducted a heuristic evaluation of the existing tool and analysed how other products handle long-form survey interactions to gather best practices.

03

Rapid prototyping & user testing

Built and tested low-fidelity wireframes with real users to evaluate new ways of asking questions while retaining the Oxford-approved structure.

04

Iteration with stakeholder feedback

Refined flows and interactions based on usability findings and maintained alignment with core business journeys.

05

UI redesign for clarity & accessibility

Reworked the visual design to feel more approachable and inclusive, meeting AA WCAG standards and reducing friction.

06

Component-based design & dev handoff

Created scalable UI patterns for different question types, provided documentation, and worked closely with developers during implementation.

07

Post-launch support & iteration

Supported the team after launch to refine the experience based on user feedback and performance insights.

Reflection 🤔

This project reinforced the power of fast prototyping and user testing, even on a tight budget. It also highlighted the importance of strong design patterns and developer collaboration, especially in constrained environments. The success of this project came from maintaining constant communication with stakeholders and keeping a laser focus on solving real user pain points. If I could expand the work, I’d spend more time exploring how to evolve the questions themselves into more intuitive formats, without compromising data integritiy. But even within scope, the return on investment from iterative design was clear: better data, faster completions, and a tool users actually enjoy.